“Opt-in, seamless part of the game and high monetization – that’s the holy grail of in-game mobile ads.” “The success of Crossy Road with Unity Ads shows that mobile games can make millions of dollars with ads that users choose to watch,” said Jussi Laakkonen, the executive vice president of Unity Ads & Everyplay at Unity Technologies. And Unity Ads have reached more than 400 million unique mobile users globally. In February, more than 1,500 new games launched with monetization via Unity Ads. It’s nifty to help a developer generate a lot of revenue through an easy integration process.” “It’s a fun game and it’s a super validation of where we are going with these extra cloud services,” said John Riccitiello, chief executive of Unity, in an interview with GamesBeat. To date, more than 500,000 video replays have been shared. Crossy Road also integrated Unity Everyplay, which lets players share their gaming moments. I’m pretty sure my kid is one of those millions, since she’s been playing it regularly. The game launched in November on iOS and is also available on Android now. Hipster Whale says that “Crossy Road is an experiment in what happens if a free-to-play game puts players first.” It doesn’t show ads to players unless they choose to watch a video to receive a virtual-term reward. The companies made the announcement today at the Game Developers Conference in San Francisco. They used the Unity game engine and integrated Unity Ads to monetize the free-to-play game with opt-in video pitches. It took developers from Australia - Andy Sum, Matt Hall, and Ben Weatherall of Hipster Whale - just 12 weeks to build Crossy Road.
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